Are You a ‘Broke’ Expert?
Back in March, I attended the Propel! Summit for Women Entrepreneurs in Atlanta and got the opportunity to see Adrienne Graham, an author, speaker, and entrepreneur who penned a very popular article that was shared virtually everywhere on social networks. ‘No, You Can’t Pick My Brain, It Costs Too Much’ was written back in March of 2011 on Forbes.com, but found a second life when it was ‘Liked’ by hundreds on Facebook. Her article was a breath of fresh air for those of us who make our money by offering services to people. Knowing what you are worth and charging for it is something that a lot of us have a problem doing. I also wrote about that very subject on my blog.
Adrienne broke it down for those of us in attendance about charging our clients based on our skill and knowledge. But I know a lot of people who are reading this right now who are barely making ends meet because people aren’t paying you for your services. You have clout and cache, and large following, and an impressive brand but you are broke. I would even guess that some of you are making way less than the people who are asking for your help. And the reason why is you are giving it to them for free—or for little or nothing. And that is a problem.
You are an expert in your field, or close to it. And people look at you for answers. But for some reason, you can’t seem to find a way to make money for your services. You keep waiting for a breakthrough that is not happening.
One reason why you may be broke is because you may lack initiative and creativity. One way I make money is by coming up with products and services and then charging for them. There’s my classes, my eBook, my consulting, and of course, my blog. I have several different ways I make money and together, I do quite well.
You also have problems making money because you did things for free in the past, and now you want to charge. But they don’t want to pay you because, well, why should they? You were giving it away for free. You set that expectation up yourself.
The moral of the story is to charge from the beginning. Show people the value of what you are offering as soon as you can. And give them just enough that you show them you know what you are talking about. Then, you start the meter and charge for your time.
There are too many broke experts out here. And you are way too valuable to be broke!
About The Cubicle Chick
Danyelle Little, otherwise known as The Cubicle Chick, is a professional blogger, writer, freelancer, and businesswoman. Her popular website, TheCubicleChick.com, boasts savvy readers who are into reading about career and work, fashion, pop culture, kids, travel, entertainment, beauty, and so much more. It has become the destination for all things realistically fabulous! Danyelle is also the founder of Show Me the Blog Social Media & Blogging Conference, which was the first ever conference of its kind located in St. Louis. Her business, Cube Classes, focuses on educating people about the virtues of blogging, social media, and personal development.